Privacy policy

Last updated: 28th April 2026

This privacy policy explains how Build A Training Business collects, uses, stores and protects your personal information when you visit this website, sign up for resources, register for webinars, book calls, buy products or services, or contact us.

Build A Training Business is currently operated by me personally as an individual business owner. In data protection terms, I am the “controller” of your personal information.

If you have any questions about this privacy policy or how your information is used, you can contact me at: support@buildatrainingbusiness.com

1. What information we collect

We may collect and use the following types of personal information.

Contact details, such as your name, email address, phone number and business name.

Business information, such as your job title, sector, website, business stage, services offered or information you provide when enquiring about working together.

Marketing preferences, such as whether you have opted in to receive emails, what you signed up for and whether you have unsubscribed.

Booking and event information, such as webinar registrations, live session attendance, booked sales calls, call notes and any information you provide before, during or after a call.

Purchase information, such as products or services bought, payment status, invoices, order records, membership access and support requests.

Website and technical information, such as IP address, browser type, device type, pages visited, referral source, approximate location, analytics data and how you interact with the site.

Communication records, such as emails you send us, replies to our newsletters, contact form submissions and customer support messages.

We do not intentionally collect special category data, such as information about your health, religion, ethnicity or political opinions. Please do not send this type of information unless it is genuinely necessary.

2. How we collect your information

We collect personal information when you:

sign up for the newsletter
download a free resource
register for a webinar or live session
book a sales call
complete a form on the website
buy a product, course, membership or service
reply to an email
contact us for support
use the website

We may also collect information automatically through cookies, analytics tools and tracking technologies, where permitted by law and your cookie choices.

3. Why we use your information

We use your personal information to:

send you resources you requested
send newsletters and marketing emails where you have opted in
register you for webinars, live events and online sessions
send reminders and follow-up emails about events or calls
manage booked sales calls
deliver products, courses, memberships and services you purchase
provide customer support
process payments and keep financial records
improve the website, emails, webinars and services
understand how people use the website
measure the effectiveness of marketing campaigns
show relevant advertising, where permitted by your cookie choices
protect the website and business from misuse, fraud or technical issues
comply with legal, tax and accounting obligations

4. Our lawful bases for using your information

Under UK data protection law, we must have a lawful basis for using your personal information. The ICO says organisations must identify and document their lawful basis before processing personal data.

We rely on the following lawful bases:

Consent: We use consent when you actively opt in to receive marketing emails or allow non-essential cookies and tracking technologies.

Contract: We use your information where it is necessary to provide something you have bought or requested, such as a course, membership, webinar, booked call or paid service.

Legitimate interests: We may use your information where we have a legitimate business reason to do so and your rights do not override that interest. This may include responding to enquiries, improving our services, keeping basic records of business communications and understanding how our marketing performs.

Legal obligation: We may use and keep some information where required by law, such as accounting, tax or compliance records.

5. Email marketing

If you sign up for a newsletter, lead magnet, webinar, free resource or similar, and opt-in when given the choice, we may send you useful content, updates and offers related to Build A Training Business.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting support@buildatrainingbusiness.com

We do not buy email lists.

We do not knowingly add people to marketing lists without a lawful basis.

The ICO says marketing emails to individuals generally require specific consent, although there is a limited “soft opt-in” exception for previous customers where strict conditions are met.

6. Sales calls, webinars and live events. Email marketing

If you register for a webinar, book a call or attend a live session, we may use your information to:

confirm your registration
send reminders
provide joining details
follow up after the session
understand whether our services may be a good fit
keep notes from sales or support conversations
improve future events and offers

If a webinar or call is recorded, we will make this clear where appropriate. Please do not share confidential or sensitive information during live sessions unless you are comfortable doing so.

7. Purchases, payments and memberships

If you buy from us, we will use your information to:

process your order
take payment
provide access to the product, membership or service
send service-related messages
manage renewals, cancellations or support requests
keep records for accounting and tax purposes

Payment information is processed by third-party payment providers. We do not store your full card details on our own website.

8. Cookies, analytics and tracking

This website may use cookies and similar technologies to make the site work, understand how visitors use it, improve our content and measure marketing performance.

We may use:

Essential cookies: Which are needed for the website to function.

Analytics tools: Such as Rybbit, to understand website usage.

Marketing and tracking technologies: Such as Meta Pixel to measure advertising performance and show relevant ads.

We also use Rybbit, a privacy-focused analytics tool, to understand how visitors use the website. Rybbit is designed to work without cookies. It may process limited technical information, such as IP address and browser information, to provide aggregated website analytics. We use this information to improve the website and understand which content is useful.

Where required, we will ask for your consent before using non-essential cookies or similar tracking technologies. PECR applies to cookies and similar technologies, including technologies used for storing or accessing information on a user’s device.

You can manage cookies through our cookie banner or your browser settings.

You can read more about how we use cookies in our cookie policy.

9. Tools and service providers we use

We may share personal information with trusted service providers who help us run the website and business. These may include:

WordPress – website management
n8n – automation workflows
LiveWebinar – webinars and live sessions
Wishlist Member – membership access
Meta – advertising and tracking
payment providers – payment processing
hosting providers – website and server hosting
accounting or professional advisers – tax, legal or compliance support
Self-hosted email system – to manage newsletter subscriptions, email delivery, webinar follow-up and customer communications
Rybbit – to provide privacy-focused website analytics

These providers may process personal information only where needed to provide their services to us.

10. International transfers

Some of the tools and service providers we use may process personal information outside the UK.

Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place, such as using providers with suitable contractual protections or recognised data transfer mechanisms.

11. How long we keep your information

We keep personal information only for as long as necessary for the purpose it was collected.

As a general guide:

Marketing subscriber information is kept until you unsubscribe or request deletion.
Customer and purchase records may be kept for up to 6 years for tax and accounting purposes.
Sales call notes and enquiry records may be kept for as long as they are relevant to the business relationship.
Webinar registration and attendance information may be kept for marketing, service delivery and reporting purposes unless you ask us to delete it and we no longer have a lawful reason to keep it.
Technical and analytics data may be kept according to the settings of the relevant analytics provider.

We may keep some information for longer if required by law, needed to resolve disputes or necessary to protect our legal rights.

12. Your data protection rights

Under UK data protection law, you have rights over your personal information.

Depending on the situation, you may have the right to:

ask for a copy of your personal information
ask us to correct inaccurate information
ask us to delete your information
ask us to restrict how we use your information
object to certain uses of your information
withdraw consent where we rely on consent
ask for your information to be transferred to another provider

To make a request, contact: support@buildatrainingbusiness.com

We may need to verify your identity before responding.

13. How to complain

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

ou can find more information at the ICO website: ico.org.uk

14. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.

However, no website, email system or online service can be guaranteed to be completely secure. Please take care when sending personal or confidential information online.

15. Children

This website and its services are intended for adults and business users. We do not knowingly collect personal information from children.

16. Changes to this privacy policy

We may update this privacy policy from time to time.

The latest version will always be available on this website, with the date of the most recent update shown at the top.